Department of H&SS
BS Media Studies
The BS Media Studies program at Al-Kawthar University offers a forward thinking curriculum that blends storytelling, digital communication, and media ethics with hands on production and real world media tools. It prepares students to thrive in today's rapidly evolving media landscape through creative innovation and cultural awareness.
Program Duration
4 years
Total Semesters
8 Semesters
Total Credit Hours
141 Credit Hours
Why Choose Bs Media Studies?
1
Media Analysis
Understand how media influences culture, politics, & public opinion through in-depth analysis of media and society
2
Storytelling Skills
Develop powerful storytelling & communication skills tailored for diverse platforms and audiences
3
Practical Experience
Gain hands-on experience from the first semester in TV production, journalism, podcasting, digital content creation, and design.
4
Emerging Media
Stay ahead of the curve by exploring the role of AI in media, as well as animation, digital journalism, and other emerging formats
5
Industry Faculty
Learn directly from faculty with real-world experience in television, film, and digital media industries
6
Ethical Media
Create ethical, socially impactful media content that contributes to meaningful public narratives
7
Career Curriculum
Follow a career-driven curriculum featuring internships, portfolio development, and personalized mentorship throughout the program
Tracks Offered
1
AI and Digital Media
2
Animations and Graphic Design
3
TV and Digital Journalism
4
Digital Marketing
5
TV and Film Production
6
Communication Design
Course Outline
| S. No | Course Code | Course Title | Theory Cr | Lab Cr | Total Credits |
|---|---|---|---|---|---|
| 1 | GEN-1101 | Functional English & Communication Skills | 3 | 0 | 3 |
| 2 | GEN-1301 | Information & Communication Technology Skills | 2 | 0 | 2 |
| 3 | GEN-1301L | Information & Communication Technology Skills Lab | 0 | 1 | 1 |
| 4 | GEN-1701 | Islamic Studies | 2 | 0 | 2 |
| 5 | GEN-1501 | Pakistan Studies | 2 | 0 | 2 |
| 6 | GEN-1801 | Basic Health Awareness | 2 | 0 | 2 |
| 7 | GEN-1802 | Life & Academic Skills | 2 | 0 | 2 |
| 8 | GEN-1201 | Contemporary Mathematics | 3 | 0 | 3 |
| 9 | GEN-1702 | Fehm e Quran-I | 1 | 0 | 1 |
| Total | 18 |
| S. No | Course Code | Course Title | Theory Cr | Lab Cr | Total Credits |
|---|---|---|---|---|---|
| 1 | GEN-1102 | Expository Writing | 3 | 0 | 3 |
| 2 | GEN-1401 | Environment & Agriculture | 2 | 0 | 2 |
| 3 | GEN-1203 | Critical Thinking and Reasoning | 3 | 0 | 3 |
| 4 | MST-1201 | Introduction to Media Studies | 3 | 0 | 3 |
| 5 | GEN-1703 | Fehm-e-Quran-II | 1 | 0 | 1 |
| 6 | PSY-1101 | Introduction to Psychology | 3 | 0 | 3 |
| 7 | GEN-1202 | Statistics with Applications | 3 | 0 | 3 |
| Total | 18 |
| S. No | Course Code | Course Title | Theory Cr | Lab Cr | Total Credits |
|---|---|---|---|---|---|
| 1 | GEN-2502 | Civilization, Society & State | 2 | 0 | 2 |
| 2 | GEN-2803 | Urdu Literature | 2 | 0 | 2 |
| 3 | MST-2103 | Theories of Media Studies | 3 | 0 | 3 |
| 4 | MST-2101 | Media Management | 3 | 0 | 3 |
| 5 | GEN-2601 | Introduction to Business & Entrepreneurship | 2 | 0 | 2 |
| 6 | MST-2102 | Event Management | 3 | 0 | 3 |
| 7 | MGT-2101 | Organizational Behavior | 3 | 0 | 3 |
| Total | 18 |
| S. No | Course Code | Course Title | Theory Cr | Lab Cr | Total Credits |
|---|---|---|---|---|---|
| 1 | GEN-2503 | Constitution & Legal System of Pakistan | 2 | 0 | 2 |
| 2 | GEN-2602 | Leadership & Community Service | 2 | 0 | 2 |
| 3 | MKT-2201 | Principles of Marketing | 3 | 0 | 3 |
| 4 | MST-2202 | Media Ethics and Law | 3 | 0 | 3 |
| 5 | MST-2203 | Print & Electronic Media | 3 | 0 | 3 |
| 6 | MST-2204 | Advertising and Public Relations | 3 | 0 | 3 |
| 7 | MST-2205 | Performing Arts | 3 | 0 | 3 |
| Total | 19 |
| S. No | Course Code | Course Title | Theory Cr | Lab Cr | Total Credits |
|---|---|---|---|---|---|
| 1 | MST-3101 | Social and Digital Media Studies | 3 | 0 | 3 |
| 2 | MST-3102 | Graphic Design & Animation | 3 | 0 | 3 |
| 3 | MST-3103 | Videography and Photography | 3 | 0 | 3 |
| 4 | MST-3104 | News Writing and News Reporting | 3 | 0 | 3 |
| 5 | MST-3105 | Digital Media Marketing | 3 | 0 | 3 |
| 6 | MST-3106 | Linear and Non Linear Editing | 3 | 0 | 3 |
| Total | 18 |
| S. No | Course Code | Course Title | Theory Cr | Lab Cr | Total Credits |
|---|---|---|---|---|---|
| 1 | MST-3202 | News Media | 3 | 0 | 3 |
| 2 | MST-3203 | AI & Digital Media | 3 | 0 | 3 |
| 3 | MST-EL01 | Elective-I (MS) | 3 | 0 | 3 |
| 4 | MST-EL02 | Elective-II (MS) | 3 | 0 | 3 |
| 5 | ID -2205 | Personal Branding and Career Development | 3 | 0 | 3 |
| MST-3201 | TV and Digital Journalism | 3 | 0 | 3 | |
| Total | 18 |
| S. No | Course Code | Course Title | Theory Cr | Lab Cr | Total Credits |
|---|---|---|---|---|---|
| 1 | MST-4102 | Camera Lights & Technique | 3 | 0 | 3 |
| 2 | MST-EL03 | Elective-III (MS) | 3 | 0 | 3 |
| 3 | MST-EL04 | Elective-IV (MS) | 3 | 0 | 3 |
| 4 | MST-EL05 | Elective-V (MS) | 3 | 0 | 3 |
| 5 | MST-4101 | Podcast Development & Content Creation | 3 | 0 | 3 |
| INT-4201 | Internship | 3 | 0 | 3 | |
| Total | 18 |
| S. No | Course Code | Course Title | Theory Cr | Lab Cr | Total Credits |
|---|---|---|---|---|---|
| 1 | MST-4201 | Media Production & Direction | 3 | 0 | 3 |
| 2 | MST-4202 | Broadcasting & Digital Media | 3 | 0 | 3 |
| 3 | MST-EL06 | Elective-VI (MS) | 3 | 0 | 3 |
| 4 | CAP-4201 | Capstone Project | 0 | 3 | 3 |
| 5 | MST-4203 | Professional Development & Career Readiness | 2 | 0 | 2 |
| Total | 14 |
| S. No | Course Code | Course Title | Credit Hours | Prerequisite |
|---|---|---|---|---|
| 1 | MS-EL01 | Artificial Intelligence in Media | 3 | AI & Digital Media |
| 2 | MS-EL02 | Social Media Strategy | 3 | AI & Digital Media |
| 3 | MS-EL03 | AI Tools for Content Creation | 3 | AI & Digital Media |
| 4 | MS-EL04 | AI Ethics & Media Responsibility | 3 | AI & Digital Media |
| 5 | MS-EL05 | Virtual & Augmented Reality in Media | 3 | AI & Digital Media |
| 6 | MS-EL06 | Digital Media Marketing | 3 | AI & Digital Media |
| 7 | MS-EL07 | SEO and SEM Optimization | 3 | None |
| 8 | MS-EL08 | Digital Media Analytics | 3 | None |
| 9 | MS-EL09 | Programmatic Advertising and AI | 3 | None |
| 10 | MS-EL10 | Digital Narrative and Interactive Design | 3 | None |
| 11 | MS-EL01 | Motion Graphics and Visual Effects | 3 | Graphic Design and Animation |
| 12 | MS-EL02 | Sound Design for Animation | 3 | Graphic Design & Animation |
| 13 | MS-EL03 | 3D Animation and Modeling | 3 | Graphic Design & Animation |
| 14 | MS-EL04 | Drawing & Illustration | 3 | Graphic Design & Animation |
| 15 | MS-EL05 | Communication Design | 3 | Graphic Design & Animation |
| 16 | MS-EL06 | Texturing and Lighting Techniques in 3D | 3 | None |
| 17 | MS-EL07 | UI/UX Design | 3 | None |
| 18 | MS-EL08 | Campaign Development | 3 | None |
| 19 | MS-EL09 | Branding, Motion Graphics, Freelancing | 3 | None |
| 20 | MS-EL10 | Lighting and Rendering | 3 | None |
| 21 | MS-EL01 | TV & News Anchoring | 3 | TV & Digital Journalism |
| 22 | MS-EL02 | Investigative Journalism | 3 | TV & Digital Journalism |
| 23 | MS-EL03 | Data Journalism & Visualization | 3 | TV & Digital Journalism |
| 24 | MS-EL04 | News Reporting | 3 | TV & Digital Journalism |
| 25 | MS-EL05 | News Room Management | 3 | TV & Digital Journalism |
| 26 | MS-EL06 | Mobile Journalism | 3 | None |
| 27 | MS-EL07 | Electronic News Gathering (ENG) | 3 | None |
| 28 | MS-EL08 | Editorial Writing & Opinion Journalism | 3 | None |
| 29 | MS-EL09 | Digital & Multimedia Journalism | 3 | None |
| 30 | MS-EL10 | Global Journalism & Foreign Correspondence | 3 | None |
Career & Placement Sectors
Careers
Show +- Journalist / News Anchor
- Media Planner / Strategist
- TV Host / Podcaster
- Advertising & PR Professional
- Digital Content Creator
- Social Media Manager
- Video Producer / Editor
- Corporate Media Consultant
- Animator / Graphics Designer
- Communication Strategist
- Documentary Filmmaker
Placement Sectors
Show +- TV Channels & Radio Stations
- Film Studios & Digital Agencies
- Advertising & PR Firms
- Social Media Companies
- Educational Institutions
- NGOs & Corporate Communication Departments
- News Websites & Media Startups