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Introduction to

BS Media Studies

The BS Media Studies program at Al-Kawthar is designed to equip students with future-ready skills, practical experience, and a deep understanding of media’s role in shaping society. Through an exploration of how media influences culture, public opinion, and social behavior, students gain critical insight into its societal impact. The program emphasizes mastering powerful storytelling techniques and communication strategies, while offering hands-on experience from day one in TV production, journalism, digital content creation, and design. With a focus on emerging trends, students stay ahead of the curve by learning about AI in media, animation, online content, and digital journalism.

Taught by industry-experienced faculty, the program ensures real-world relevance and professional insight. Students have access to state-of-the-art production studios, podcast stations, and modern media labs, enabling them to work with professional tools in real environments. Emphasizing purposeful and ethical storytelling, the program encourages content creation grounded in cultural and social awareness. With personalized mentorship, internships, and practical projects, graduates are well-prepared for dynamic careers in media, public relations, advertising, and beyond.

AI and Digital Media

Explore the role of artificial intelligence in transforming media creation, analysis, and distribution.

Animations and Graphic Design

Learn to craft engaging visual content through animation and cutting-edge design techniques.

TV and Digital Journalism

Develop reporting skills for both traditional television and emerging digital news platforms.

Digital Marketing

Master strategies for promoting brands and content in the digital age using data-driven tools.

TV and Film Production

Gain hands-on experience in directing, scripting, shooting, and editing for screen media.

Communication Design

Create impactful messages through visual storytelling, branding, and multimedia design.

Eligibility Criteria

Admission to the BS Media Sciences Programme will be determined based on the following weightages: 50% for the Al-Kawthar University Entry Test, 25% for HSSC or equivalent education, 15% for SSC or equivalent education, and 10% for the interview conducted by the Admission Committee. Applicants must achieve a minimum aggregate score of 50% to be eligible for admission.

Programme Curriculum

BS Psychology | Duration: 4 years

Year 1
Code SEMESTER 1 Credits Prerequisite
1 English - I 3 None
2 Pakistan Studies 2 None
3 Mathematics 3 None
4 General Education Course - I 3 None
5 General Education Course - II 3 None
6 Introduction to Psychology (F) 2 None
Total Credits 16
Code SEMESTER 2 Credits Prerequisite
1 English - II 3 None
2 Islamic Studies / Ethics 2 None
3 Introduction to Computers 3 None
4 Applied Areas of Psychology (F) 2 None
5 Practicals in Psychology (F) 1 None
6 General Education Course - III 3 None
7 General Education Course - IV 3 None
Total Credits 17
Year 2
Code SEMESTER 3 Credits Prerequisite
1 Communication Skills (Eng - III) 3 None
2 Cognitive Psychology (Maj) 3 None
3 Biology 3 None
4 General Education Course - V 3 None
5 General Education Course - VI 3 None
6 Environmental Psychology (Maj) 3 None
Total Credits 18
Code SEMESTER 4 Credits Prerequisite
1 Language (any UN language) 3 None
2 General Education Course - VII 3 None
3 General Education Course - VIII 3 None
4 Cross Cultural Psychology (Maj) 3 None
5 Ethical Issues In Psychology (F) 3 None
6 Gender Issues in Psychology (Maj) 3 None
Total Credits 18
Year 3
Code SEMESTER 5 Credits Prerequisite
1 Psycho-pathology (F) 3 None
2 Schools and Perspectives in Psychology (F) 2 None
3 Developmental Psychology (Maj) 3 None
4 Psychological Assessment (F) 3 None
5 Psychological Assessment Practical (F) 1 None
6 Research Methods - I (Maj) 3 None
7 Statistics in Psychology (Maj) 3 None
Total Credits 18
Code SEMESTER 6 Credits Prerequisite
1 Research Methods - II (Maj) 3 None
2 Group Research (Maj) 1 None
3 Theories of Personality (F) 2 None
4 Biological Basis of Behavior (F) 3 None
5 Data Analysis using SPSS (Maj) 3 None
6 Social Psychology (F) 3 None
7 Health Psychology (Maj) 3 None
Total Credits 18
Year 4
Code SEMESTER 7 Credits Prerequisite
1 Experimental Psychology (F) 3 None
2 Lab Experiments (F) 2 None
3 Elective - I 3 None
4 Elective - II (Practicum / Case Reports) 3 None
5 Active Citizenship/Voluntary work/ Community work (F) Mandatory None
6 *Research Thesis (Maj) 4 None
Total Credits 15
Code SEMESTER 8 Credits Prerequisite
1 Positive Psychology (Maj) 3 None
2 Peace Psychology (Maj) 3 None
3 Elective - III 3 None
4 Elective - IV (Practicum / Case Reports/Internship) 3 None
5 Research Thesis (Maj) 4* None
Total Credits 16

Career Perspectives

Upon completion of the BS Media Studies program at Al-Kawthar, graduates will unlock diverse and dynamic career opportunities in fields such as journalism, public relations, advertising, digital content creation, television and film production, media strategy, and corporate communications. They will be well-prepared to work in news organizations, creative agencies, production houses, digital platforms, and communication departments across industries. Furthermore, graduates may choose to advance their expertise through postgraduate studies in media, communication, or related fields, or pursue professional certifications in areas such as digital marketing, filmmaking, graphic design, or media management.

Admission Information

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